15 Important Tools Every Copywriter Must Have

15 Important Tools Every Copywriter Must Have

I always cringe when I see grammar errors on a blog post. I imagine my face contorting to resemble a child eating lime for the first time. It detracts from the message and makes the writer seem lazy.

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However, grammar tools are not the only copywriting tools you need. Other important tools include keyword research, plagiarism checker, readability and word tools that communicate your message.

Copywriters who care about their trade work with tools. It keeps your writing neat, ensures it flows nicely and drives engagement. Here are some of the tools I recommend.

  1. Grammarly

 42.5% of respondents in a UK study of 1,003 web users were influenced by grammar and spelling blunders. First impressions matter. Research shows a mistake on a sales copy could cut your profit in half. This article in the BBC  poor posits that spelling cost UK businesses millions of pounds in lost revenue.

There are writers who believe that Grammarly sucks. They argue Grammarly edits everything that makes the content unique and readable. To an extent, they are right. The trick is to use Grammarly with caution. It has been a great help to me. I read each piece of content three times but I don’t see all the errors.

Grammarly highlight the errors I missed. It’s not a replacement for a human editor but the premium version comes close.

  1. Copyscape

Google hates plagiarised content. You lose credibility, your rankings suffer and no one takes you seriously. A death sentence for your business. You also risk spending a lot of money on a lawsuit if the original publisher sues for copyright. Here’s a checklist from SEMrush for original content.

Copyscape is the best plagiarism checker on the internet. It ensures you’ve not duplicated content. You can also use it for your own content. Add one content to the private index and run it against another content to highlight duplicated words in both copies.

  1. Un-Suck It

Are you writing technical content or a complicated piece? Does your copy read more like business jargon and less like a website copy? Neil Patel says that nobody loves reading jargon. It sounds pretentious and obscures the true meaning of your message.

Un-Suck It is a free tool that breaks down jargon into easily consumed words your audience understands. Enter the jargon word. It generates synonyms and a few jokes that go nicely with the word.

  1. CoSchedule Headline Analyser

According to David Ogilvy, the father of copywriting, five times as many people will read the headline and skip the content. An article on Upworthy gets 75,000 Facebook likes. They became the king of Facebook clickbait by crafting influential headlines that trigger curiosity. The headlines are conversational and geared towards driving shares on social media.

You’ve read thousands of blog post, product descriptions and landing pages. It’s the reason you bought a handbag you didn’t need. Words have the power to convince, but its invisible without a great headline.

CoSchedule Headline Analyzer is a copywriting tool that drives traffic and shares. They recommend a score above 70. Headlines that perform the best in terms of shares, SEO and traffic include how to, lists and question headlines.

For more specific information, scroll down the page to find the full report. The goal is to hit the perfect balance in common, uncommon, emotional and power words.

  1. Read-able

Search engine algorithm is based on human behaviour on a web page. Readers spend more time on content when you improve readability. It also increases social signals, reduces exit rate and bounce rate.

As a rule of thumb, a 10-year-old child should read your copy without using a dictionary or scratching their head to find the meaning.

If you’re looking for a free tool, Read-able gets the job done. Upload your content and Read-able accurately tests the content for readability.

  1. Google Drive

When I was writing content for my website, I went back and forth with my web designer almost every hour. Instead of sending him emails, I uploaded the content and images to Google Drive. My editor also has to correct errors.

It’s the best way to deliver content to your clients. The UI is user-friendly. 15 GB of space should suffice for a long time. Upload the content to your drive and share the file with your client.

  1. Stock images

I love visuals. Content looks bland and stripped down without it. The right image communicates your message faster than words. It motivates the reader to keep scrolling and increases engagement. According to Copypeer, images increase readership by up to 94%. Images drive traffic from the image search engine when you’ve optimised the image Alt text.

Shutterstock is a premium stock site with the largest collection of images. You can find images for almost any topic under the sun.

If you want high-quality free images, visit Pixabay, Flickr, Unsplash and Pexels. Sometimes I get lucky and find incredible images that are similar to Shutterstock’s.

  1. Thesaurus.com and Dictionary.com

Two years ago, I was part of a team that worked on a large product description project. The client was a discount coupon website. Some of the products were similar. We struggled to find words that described those products without seeming repetitive. When we hit a brick wall, Thesaurus bailed us out every time.

Both websites are easy to use but Thesaurus.com is more comprehensive. Install the add-on for Microsoft Word if you don’t want to visit their website.

  1. Google Docs

I am not a huge fan of Google Docs. I live in Abuja where the internet fluctuates like a dying battery. When some of the features stop working, my brain feels like its’ going to explode. My body heats up and I get an overwhelming urge to pound my laptop on the floor.

My craziness aside, Google Docs is a sweet tool if your internet connection is reliable. My client can see the changes I make in real time. It’s like using Microsoft Word to write. You don’t have to worry about losing your document because the changes are almost instantaneous. You can also import Microsoft Word documents and edit them in Google Docs. It’s fast, quick and easy to share. Best of all, it’s free!

  1. Rhyme Zone

Before copywriting, secondary school was the only time I worried about rhyming. We were trying to be the next great songwriter. We assumed rhyming was the only skill required. Oh young Chima, how naive you were.

Rhyme Zone is a valuable tool that elevates your copy. They make your copy more captivating. Rhyme Zone takes your copy from ordinary to magnificent.

Enter a word in the box and pick from the menu. Choose from near rhymes, rhymes, lyrics, synonyms, related words, antonyms, similar words poems and lyrics.

  1. Use Idioms Dictionary to find out-of-the-box ideas

I know what you’re thinking. Idioms and copywriting do not have a relationship. If you’re brave (most copywriters stay clear. They don’t want to take a risk.) or looking for fresh ideas for your landing page copy, try an idiom. Its’ better than a  clichéd expression your readers have seen before.

Type in the keyword for your copy and choose an idiom that fits. We guarantee that it will grab your audience attention.

Find keywords

Keyword research takes time. It is a crucial part of good copywriting that ranks high on Google.  It is also the bedrock of an online marketing campaign. The goal is to determine what your target audience is looking for and how to rank high for those keywords.

  1. Ahrefs

Ahrefs has the largest content index. You can filter results by topic, word count, shares, time, traffic and more. Ahrefs is the best keyword research and link building tool but it comes with a hefty price tag. This article offers more information on how to use Ahrefs for link building.

  1. KWFinder

Free research tools you should explore include KWFinder, Keywords Everywhere and Google Keyword tool.

KWFinder is thorough. View the importance and popularity of a keyword in a specific country. You’ll also find the best keywords along with the Keyword SEO Difficulty.

  1. Keywords Everywhere

Download the Google Chrome Extension for Keywords Everywhere. When you enter a search query on Google, it displays related terms people search for. Keywords Everywhere also show high ranking keywords for your search query.

  1. Kill procrastination with Pomodoro

I work better with a deadline. There is an adrenaline rush that feels like I’ve drunk five cans of Red Bull. I am super alert and I can’t stop writing until I finish. When the adrenaline wears off and its’ time to work on the next task, I feel lethargic and put it off until tomorrow. Tomorrow is the next deadline.

I know many writers struggle with productivity. Pomodoro will help you get more done. Set a timer for 25 minutes. Take a short break when the timer rings. At the end of the workday, check the time you spent on tasks. The app is available on the Google Play Store and Apple’s app store for $1.99


The best technique for writing is to write the first word. If you write without conducting keyword research, testing your headlines or running your copy on a plagiarism software, your copywriting will fall short. Use these copywriting tools to streamline your writing process and deliver a superb copy.

Are there any tools we haven’t mentioned? Tell us in the comment section.


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