Blogging For Beginners: How to Start a Successful Blog
Every business needs a blog. It was top of my mind when I setup Zenith Copy. Blogging is a great way to position your brand … Read more
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6 LinkedIn Optimisation Tricks for Lead Generation
Your offer must be valuable for prospects to convert. That’s the first lesson I want to share. I became active on LinkedIn at the end … Read more
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content marketing, conversion, sales
The Principles of Persuasion: How to increase conversion with Cialdini’s Techniques
On its website, Betfair claims to be the leading online betting exchange in the world. They have a unique system that allows betters to set … Read more
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15 Grammar Mistakes That Ruin Your Credibility
Last month, my cousin sent me a message with the words “idk”. I was confused. I had seen it on several chat messages but I … Read more
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What Are The Most Important SEO Ranking Signals in 2019?
With over 160 billion search queries every month, Google can make or break your business. Business owners go to sleep at night dreaming of reaching … Read more
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12 tips to engage casual visitors and increase conversion
“Google! What are the top reasons visitors leave a webpage without converting?” Google presents the best results in 3 seconds. I open the top two … Read more
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It’s time to give up these old-school SEO practices
Thanks to Google, search is always evolving. A strategy that worked in 2017 could be obsolete by 2018. Marketers, copywriters and businesses are always running … Read more
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Facebook Paid Teenagers $20 to Spy on Them and Mine Device Data
Facebook is yet to learn from past errors. Tech Crunch recently reported that Facebook secretly paid teenagers $20 to install a “Facebook Research” VPN. … Read more
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content marketing, copywriting
15 Of The Best Copywriting Books For Persuasive Writing
Have you noticed that some of the greatest entrepreneurs and most successful people of all times were voracious readers? Bill Gates, Elon Musk, Warren Buffet, … Read more
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content marketing, copywriting
15 Important Copywriting Tools You Must Have
I always cringe when I see grammar errors on a blog post. I imagine my face contorting to resemble a child eating lime for the … Read more
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