We didn’t have auto mechanic shops with tech tools when I was younger. If your car had a problem, the mechanic would check a few parts and speculate. If they fixed one issue and a second fault developed, they speculated again. Today, we’ve got car diagnosis tools that run a full check to access the […]
I made my first attempt to blog in 2011. The goal was to highlight socio-political issues affecting women and young people in Nigeria. I was having fun and enjoying the feedback from my small fan base of 50 readers, mostly in Lagos and Abuja. No, they weren’t strangers. it was friends and families who wanted […]
Your blog post title gets people to read your content. Think of your blog title as a sales agent selling your content to the world. It’s the first thing people see when they come across your content on social media, email and search engines. Without a good headline, no one will read your blog post. […]
Here’s a question I get from local business owners when pitching my blog writing services to them. “Do I really need a blog when I have a website?” The consensus amongst most business owners is that a website is enough to propel their business to digital success. The truth is you’ve only done the barest […]
People often ask me how they can get blogging inspiration or blog posts ideas. Whether you are a new or experienced blogger, creating content on a schedule is crucial to blogging success. I get ideas in the weirdest places. Sometimes it’s while I am out on a run, eating breakfast, watching a TV show or […]
I created my first blog in 2012. I wanted a place to discuss issues I was passionate about. I didn’t have a blogging strategy or a long-term plan. I only published a new blog post whenever inspiration struck. Sometimes, I published a blog post once in three months. I got angry when I ran a […]
Every business needs a blog. It was top of my mind when I setup Zenith Copy. Blogging is a great way to position your brand as the solution to problems your audience faces. My first foray into blogging was in 2012. I was a novice who was winging it the entire way. If you want […]