Data from the Content Marketing Institute shows that most marketers don’t have KPIs for measuring the success of a campaign. However, marketers have to justify the spend for their content marketing efforts; either to a manager, CFO, or a client. While statistics reveal that content marketing works, which specific aspects of content marketing should you […]
On its website, Betfair claims to be the leading online betting exchange in the world. They have a unique system that allows betters to set odds among themselves, removing the need for a bookie to payout the winner. Visual Website Optimizer helped Betfair increase conversion by 7%. They used three principles of persuasion techniques to […]
With over 160 billion search queries every month, Google can make or break your business. Business owners go to sleep at night dreaming of reaching the coveted top spot. Those at the top continuously work hard to keep you from taking over. They spend a huge portion of their revenue on paid advertising and SEO […]
Thanks to Google, search is always evolving. A strategy that worked in 2017 could be obsolete by 2018. Marketers, copywriters and businesses are always running around trying to figure out what Google is going to do next. The frustrating part? Just when you feel like taking a breather because you’ve finally got a hang of […]
Have you noticed that some of the greatest entrepreneurs and most successful people of all times were voracious readers? Bill Gates, Elon Musk, Warren Buffet, Oprah Winfrey, Enver Yucel, Steve Jobs and more. No matter how busy their schedule, they always found time for a book. It’s how you learn from the masters who have […]
I always cringe when I see grammar errors on a blog post. I imagine my face contorting to resemble a child eating lime for the first time. It detracts from the message and makes the writer seem lazy. Image source However, grammar tools are not the only copywriting tools you need. Other important tools include […]
Content marketing ROI is four times greater than the most targeted advertising. For most businesses, it is at the core of their marketing strategy. It works with social media, SEO and email marketing. A good content marketing strategy will drive traffic, generate leads and increase conversion. Here are the most important content marketing trends you […]