In 2011, AJ Kohn wrote an article supporting the argument to write for search engines, not humans. He described search engines like a blind 5-year old. They are unable to see colour, gorgeous designs and other aesthetics humans consider when visiting a website. While the goal of a search engine is to emulate human evaluation […]
Last month, my cousin sent me a message with the words “idk”. I was confused. I had seen it on several chat messages but I didn’t understand the words. I asked her what it meant and she said: “I don’t know”. I replied, “what do you mean you don’t know? You literally just sent me […]
Have you noticed that some of the greatest entrepreneurs and most successful people of all times were voracious readers? Bill Gates, Elon Musk, Warren Buffet, Oprah Winfrey, Enver Yucel, Steve Jobs and more. No matter how busy their schedule, they always found time for a book. It’s how you learn from the masters who have […]
I always cringe when I see grammar errors on a blog post. I imagine my face contorting to resemble a child eating lime for the first time. It detracts from the message and makes the writer seem lazy. Image source However, grammar tools are not the only copywriting tools you need. Other important tools include […]
I was sitting on my bed doing keyword research for this article when my friend asked me a question, “what is SEO?”I was surprised because I expected her and everyone else on the planet who owned a business to know what SEO was. I explained that every business, no matter how obscure, needed a website. […]
When I joined a copywriting agency, the first thing we did was learn how to use trigger words in our copy. Our first project was writing product copies for a UK voucher website. One of the products was a sex toy. I had to write a copy that encouraged the target audience to buy “sex […]