copywriting

Happy business people brainstorming homepage content

How to Write Lead Generating Homepage Content [Free Infographic]

When you walk into a room to pitch investors, the first thing they see is how you’re dressed. You haven’t said a word but they’re already appraising you based on your outfit, how you walk and carry yourself. When you speak, it’s a continuation of the first impression you made when you walked into the …

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young woman writing powerful headlines

11 Tips for Writing Powerful Headlines People Click to Read

John Caples said that no one reads a copy with a poor headline. Neither does it sell goods or services. Your headline is the most important element of web copy. But it fails if you don’t spend enough time on it. Other reasons why headlines fail include: The content doesn’t match the headline (clickbait) Ambiguous …

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SEO Copywriting checklist ensures you never make mistakes

The Only SEO Copywriting Checklist You’ll Ever Need [Infographic]

The first time I saw an SEO copywriting checklist was at my former copywriting agency. Before you submit a task in your dashboard, the checklist would pop up with a to-do list for writing SEO copy. The editors and quality control team also used this checklist as the gold standard when accessing a copywriter’s work. …

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a group of SEO copywriters

What is SEO Copywriting? (Plus 5 Tips On Writing Content that Ranks)

If you asked me about SEO copywriting in 2010, I would tell you that it’s just like any other content but with keywords and key phrases people use when conducting a search. The first time I wrote a search engine optimization copy, I was working remotely for an agency that provided cheap copywriting services. The …

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If you're asking what is a website copywriter, learn more in this article

What Is Website Copywriting? (Plus Examples of the Best Website Copy)

Would you buy a $2,000 online video that shows you how to whiten your teeth within 24 hours and keep them sparkling for life? You’d probably assume the seller was playing a fast one on you. What if the website featured hundreds of verifiable testimonials from happy customers who attest to the instant results? I’m …

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professional copywriter looking at PC

How to Hire a Professional Website Copywriter in the US

It may seem far-fetched, but when you hire a professional website copywriter, you’re one step closer to achieving your business goals. I recently worked with a client whose website wasn’t converting. Visitors struggled to understand her key offering because it wasn’t clearly outlined. The copywriter who wrote the content for her financial services website was …

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