If you take nothing away from this article, remember this. You Get What You Pay for with copywriting services. I’ve had clients say: “I’m coming to you because multiple copywriters have burned me in the past.” When I tell them how much I charge, they complain. “You’re too expensive. I have copywriters who charge half …
Website Copywriting Rates: How Much Should You Pay? Read More »
A quick Google search for “best website copywriting services in the US” reveal a horde of results that overwhelm you. It’s difficult to discern who is the best or which copywriting agency only lays claim to the kingship. For starters, there are thousands of Google results to look through. You have to visit each site, …
The Top 10 Best Website Copywriting Services in the US Read More »
Would you buy a $2,000 online video that shows you how to whiten your teeth within 24 hours and keep them sparkling for life? You’d probably assume the seller was playing a fast one on you. What if the website featured hundreds of verifiable testimonials from happy customers who attest to the instant results? I’m …
What Is Website Copywriting? (Plus Examples of the Best Website Copy) Read More »
It may seem far-fetched, but when you hire a professional website copywriter, you’re one step closer to achieving your business goals. I recently worked with a client whose website wasn’t converting. Visitors struggled to understand her key offering because it wasn’t clearly outlined. The copywriter who wrote the content for her financial services website was …
How to Hire a Professional Website Copywriter in the US Read More »
In 2011, AJ Kohn wrote an article supporting the argument to write for search engines, not humans. He described search engines like a blind 5-year old. They are unable to see colour, gorgeous designs and other aesthetics humans consider when visiting a website. While the goal of a search engine is to emulate human evaluation …
Last month, my cousin sent me a message with the words “idk”. I was confused. I had seen it on several chat messages but I didn’t understand the words. I asked her what it meant and she said: “I don’t know”. I replied, “what do you mean you don’t know? You literally just sent me …
Have you noticed that some of the greatest entrepreneurs and most successful people of all times were voracious readers? Bill Gates, Elon Musk, Warren Buffet, Oprah Winfrey, Enver Yucel, Steve Jobs and more. No matter how busy their schedule, they always found time for a book. Warren Buffet reads over 600 pages each day. Elon …
15 Of The Best Copywriting Books For Persuasive Writing Read More »
I always cringe when I see grammar errors on a blog post. I imagine my face contorting to resemble a child eating lime for the first time. It detracts from the message and makes the writer seem lazy. Image source However, grammar tools are not the only copywriting tools you need. Other important tools include …
I was sitting on my bed doing keyword research for this article when my friend asked me a question, “what is SEO?” I was surprised because I expected her and everyone else on the planet who owned a business to know what SEO was. I explained that every business, no matter how obscure, needed a …
When I joined a copywriting agency, the first thing we did was learn how to use trigger words in our copy. Our first project was writing product copies for a UK voucher website. One of the products was a sex toy. I had to write a copy that encouraged the target audience to buy “sex …
How to Write An Engaging Copy That Sells Like Ice Cream Read More »