Two weeks ago, I was speaking to my friend on the phone. We talked about small business owners who try to do SEO on their own but end up throwing money down the drain. He narrated a story about a new client who came to him after spending money on paid search without seeing any […]
Every business needs a blog. It was top of my mind when I setup Zenith Copy. Blogging is a great way to position your brand as the solution to problems your audience faces. My first foray into blogging was in 2012. I was a novice who was winging it the entire way. If you want […]
What is Link Building? In simple terms, link building is all the activities you do for other websites to link back to you. Webmasters, marketers and businesses run link building and outreach campaigns to drive referral traffic. Think of links as the street between pages. It shows search engines how websites are related and which […]