The long-term benefit of search engine optimization is the major reason why many website owners choose to focus on Local SEO instead of paid advertising. However, when business revenue dips, search marketing is usually the first to go. Which leads us to the question – is SEO worth it for small businesses? The truth? You …
13 Actionable Tips to Improve Local SEO for Small Businesses Read More »
Every business needs a blog. It was top of my mind when I setup Zenith Copy. Blogging is a great way to position your brand as the solution to problems your audience faces. My first foray into blogging was in 2012. I was a novice who was winging it the entire way. If you want …
Blogging For Beginners: How to Start a Successful Blog Read More »
What is Link Building? In simple terms, link building is all the activities you do for other websites to link back to you. Webmasters, marketers and businesses run link building and outreach campaigns to drive referral traffic. Think of links as the street between pages. It shows search engines how websites are related and which …