What does a compelling product description include? A good product description drives customers through your sales funnels. While most customers are influenced by the product image, a great product copy answers questions. It helps them determine if your product is the right fit. If you’re having trouble writing an e-commerce product description that sells, I’ve […]
Ever read a lengthy product description that left you more confused about what the product does? You probably bounced after 20 seconds of skimming the lengthy description on the page. What is the Ideal Length of a Product Description? Should every product copy have the same word count? Is less always better? Some expert copywriters […]
It’s a hot summer afternoon and you’ve set out to your favourite coffee shop for a cup of watermelon and pineapple smoothie. You arrive at the shop but have a change of mind. You tell the salesperson “Surprise me” He gives you a confused look because it’s his first week. He’s still getting the hang […]
In the past, a great picture with one or two lines of text would suffice for a product description. Consumers could walk into a store, look at the product and feel it. If you were unsure, you could receive a free sample to test the product before committing to a sale. This was prior to […]