Two weeks ago, I was speaking to my friend on the phone. We talked about small business owners who try to do SEO on their own but end up throwing money down the drain. He narrated a story about a new client who came to him after spending money on paid search without seeing any […]
Sites at the top of Google SERP have a 33% chance of getting clicked. You can’t generate leads without visibility or traffic. If you rely on search engines for traffic, SEO is a priority for you. Sadly, a Google penalty impedes your efforts and prevents you from reaching the top page. Which mistake is hurting […]
SEO is tied to the fabric of the internet. You do it without realising it. It’s more than just choosing keywords and creating content around them. It has evolved into entities, semantics and keywords based on search intent. SEO is everything you do to rank high on search engines. Most people never go beyond […]
In 2011, AJ Kohn wrote an article supporting the argument to write for search engines, not humans. He described search engines like a blind 5-year old. They are unable to see colour, gorgeous designs and other aesthetics humans consider when visiting a website. While the goal of a search engine is to emulate human evaluation […]
Business owners go to sleep at night dreaming of reaching the coveted top spot. Those at the top continuously work hard to keep you from taking over. They spend a huge portion of their revenue on paid advertising+ and reap the reward. With over 160 billion search queries every month, Google can make or break […]
Thanks to Google, search is always evolving. A strategy that worked in 2017 could be obsolete by 2018. Marketers, copywriters and businesses are always running around trying to figure out what Google is going to do next. The frustrating part? Just when you feel like taking a breather because you’ve finally got a hang of […]
I was sitting on my bed doing keyword research for this article when my friend asked me a question, “what is SEO?”I was surprised because I expected her and everyone else on the planet who owned a business to know what SEO was. I explained that every business, no matter how obscure, needed a website. […]
What is Link Building? In simple terms, link building is all the activities you do for other websites to link back to you. Webmasters, marketers and businesses run link building and outreach campaigns to drive referral traffic. Think of links as the street between pages. It shows search engines how websites are related and which […]