Data from the Content Marketing Institute shows that most marketers don’t have KPIs for measuring the success of a campaign. However, marketers have to justify the spend for their content marketing efforts; either to a manager, CFO, or a client. While statistics reveal that content marketing works, which specific aspects of content marketing should you […]
You never forget your first love or your first kiss. It was a magical moment when the world faded away. The only thing that mattered was that moment when your heart felt like it would burst and the butterflies in your stomach went haywire. It was perfect. More will come after your first but the […]