Here’s a question I get from local business owners when pitching my blog writing services to them. “Do I really need a blog when I have a website?” The consensus amongst most business owners is that a website is enough to propel their business to digital success. The truth is you’ve only done the barest […]
On its website, Betfair claims to be the leading online betting exchange in the world. They have a unique system that allows betters to set odds among themselves, removing the need for a bookie to payout the winner. Visual Website Optimizer helped Betfair increase conversion by 7%. They used three principles of persuasion techniques to […]
Last month, my cousin sent me a message with the words “idk”. I was confused. I had seen it on several chat messages but I didn’t understand the words. I asked her what it meant and she said: “I don’t know”. I replied, “what do you mean you don’t know? You literally just sent me […]
“Google! What are the top reasons visitors leave a webpage without converting?” Google presents the best results in 3 seconds. I open the top two and read through. Sometimes, I read the article twice to have a better grasp of the content. A lazy reader would take note of the subheadings or major points and […]
I was sitting on my bed doing keyword research for this article when my friend asked me a question, “what is SEO?”I was surprised because I expected her and everyone else on the planet who owned a business to know what SEO was. I explained that every business, no matter how obscure, needed a website. […]