writing headlines

young woman writing powerful headlines

11 Tips for Writing Powerful Headlines People Click to Read

John Caples said that no one reads a copy with a poor headline. Neither does it sell goods or services. Your headline is the most important element of web copy. But it fails if you don’t spend enough time on it. Other reasons why headlines fail include: The content doesn’t match the headline (clickbait) Ambiguous …

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10 Landing Page Copywriting Mistakes That Hurt Conversion

Copywriting mistakes on a landing page don’t just hurt conversion. It could affect your online reputation and ruin the trust you’ve built with your customers. When i started out as a copywriter, I used to write really long CTAs that filled out an entire line. I felt like a rock star because I didn’t know …

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