White hat link building is one of the most time-consuming aspects of search engine optimisation.
Some website owners consider link-building a waste of time and effort.
Others, just buy backlinks on Fiverr, “1000 links for $5”.
While black hat tactics bring immediate return (a couple of days or weeks), the resulting Google penalty is not worth it.
White hat link building takes time but it’s rewarding. It gives your site a massive competitive edge over other sites.
If you figure out link building in your niche, I would say, 80% of the job is done.
Let’s deep dive into white hat link building techniques.
1. Publish a Guest Post On a High Authority Site
Guest posting is a popular way to earn a backlink from a website with a high domain.
Collect a list of websites that accept guest posts in your niche. You can use the technique in the image above. Enter your niche keyword plus submit guest post into your browser.
Don’t overthink it.
Headline: Contributing a guest post
I just found your blog about [digital marketing]. Nice job!
I’ve found out that you also accept guest posts – [link to guest post page].
Would you like to accept a guest post?
I have these topics available:
A brief explanation of what the topic is about and how it benefits his readers.
Looking forward to your reply.
[Your name], founder [Company].
Also, add 1-2 email follow-ups. do the job in cold email outreach.
If you need help writing high-quality guest posts that is accepted on top sites, Zenith Copy can help. We’ve published on industry-leading sites such as Jeff Bullas Internet Marketing. Get in touch today to learn more about our guest posting services.
2. Ask an Editor to Include a Link to Your Blog
Another way to get a backlink is to ask for your link inclusion. It is way harder because you’re not providing anything in return.
With this approach, only do outreach for your best blogs of amazing quality. Preferably, with an infographic or other great, eye-catching visual.
You should write a really compelling email, offering a lot of value. By value, I mean to create great content on your site, which will be an addition for other sites audience.
3. PR Campaign
Always use your big events, launches and product updates as link building opportunities.
For example, you just released a major update to your software, entered a new market or received an investment round. This is an opportunity to earn backlinks.
Hire a PR firm to leverage their list of journalists, bloggers, and niche influencers. They’ll send out press releases to high authority and embed a link to your website.
Options for PR campaigns include – Agility PR and Livewire PR.
Only choose high-quality PR services with a reputation for delivering organic backlinks. SBlack hat sites could hurt your ranking.
4. Get Active in Your Community
You can find link building opportunities by actively participating in your niche online community.
Research top blogs, subreddits, forums and online communities where your visitors hang out. Be active. Promote your content without spamming. Provide value and ask for a mention or a backlink.
Focus on providing long term value and establishing a relationship. With this approach, you can bring paid customers for your business.
Help A Reporter Out is one way to earn backlinks from popular publishers.
Sign up for their newsletter and you will receive daily emails with online publishers who need additional information to their article. In exchange, they will provide a backlink to your site.
It’s a unique technique to get backlinks from websites with a domain score of 70. Websites include Mashable, TechCrunch, TheVerge and more.
6. Review Sites
If you are promoting a software product or a startup, there are plenty of review sites – Capterra, Trustpilot, SoftwareAdvice and G2Crowd – where you can create a profile for your site, get a backlink and collect reviews.
7. Review Lists
Lists are great for any niche. Examples include
– Top 20 female entrepreneur blogs.
– Best 30 travel products.
– Top 10 SEO podcasts and so on.
When you create an article like this, reach out to websites you mentioned in the piece and ask them for mention back to your site.
If your piece ranks high on Google, it improves your SEO and that of the link domains.
In my experience, users really trust these lists and you can get a lot of paid customers from them.
To wrap up
The early days of white hat link building are the hardest for a new website. Be patient. Create excellent content. Promote your content on social media and paid channels. Be proactive in your approach to link building.
Andrii Gor loves SEO, online marketing and finding new ways to passive income. You can visit his SEO blog – Online Hikes to learn more about him.