Copywriting mistakes on a landing page don’t just hurt conversion. It could affect your online reputation and ruin the trust you’ve built with your customers. When i started out as a copywriter, I used to write really long CTAs that filled out an entire line. I felt like a rock star because I didn’t know […]
How do you convince visitors to convert? While multiple elements go into a highly converting landing page, success is usually determined by your landing page goals. The purpose of a landing page is to generate leads by offering a customer a free resource in exchange for their email address. Marketers and website owners use a […]
Why is your landing page not working? Are you using several CTAs? Do your prospects not trust you? Whatever the reasons, landing page hacks will help you optimise your copy for higher conversion rates. A landing page is a page a visitor lands on from an Ad, social media page, an external link, or even […]
Writing landing page copy is an art. It’s also the science of the mind. The best products in the world won’t hit record sales if you can’t convince your target customers to take action. To write a landing page copy that converts, you must combine the art of writing with the psychology of persuasion. If […]
If you wanted to catch a Channel catfish or Mountain Whitefish, you would go to places like Utah where such species of fish are native to its waters. If you were after Striped Bass, you would go to the Chesapeake Bay in Virginia. What has writing landing pages got to do with fishing? Think of […]