I love jam doughnuts. It’s my one great weakness and guilty pleasure. The other day, I went to the store to buy two jam doughnuts. I was going to eat one and give the other to my 8-year old nephew as a reward for good behavior. The doughnut smelled so good that I ate it … Read more
When you walk into a room to pitch investors, the first thing they see is how you’re dressed. You haven’t said a word but they’re already appraising you based on your outfit, how you walk and carry yourself. When you speak, it’s a continuation of the first impression you made when you walked into the … Read more
Copywriting mistakes on a landing page don’t just hurt conversion. It could affect your online reputation and ruin the trust you’ve built with your customers. When i started out as a copywriter, I used to write really long CTAs that filled out an entire line. I felt like a rock star because I didn’t know … Read more
On its website, Betfair claims to be the leading online betting exchange in the world. They have a unique system that allows betters to set odds among themselves, removing the need for a bookie to payout the winner. Visual Website Optimizer helped Betfair increase conversion by 7%. They used three principles of persuasion techniques to … Read more
“Google! What are the top reasons visitors leave a webpage without converting?” Google presents the best results in 3 seconds. I open the top two and read through. Sometimes, I read the article twice to have a better grasp of the content. A lazy reader would take note of the subheadings or major points and … Read more
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