conversion

write service page content that converts

How to Write Service Page Content: Tips from 19 Conversion Specialists

I love jam doughnuts. It’s my one great weakness and guilty pleasure. The other day, I went to the store to buy two jam doughnuts. I was going to eat one and give the other to my 8-year old nephew as a reward for good behavior. The doughnut smelled so good that I ate it …

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How to Write Lead Generating Homepage Content [Free Infographic]

When you walk into a room to pitch investors, the first thing they see is how you’re dressed. You haven’t said a word but they’re already appraising you based on your outfit, how you walk and carry yourself. When you speak, it’s a continuation of the first impression you made when you walked into the …

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10 Landing Page Copywriting Mistakes That Hurt Conversion

Copywriting mistakes on a landing page don’t just hurt conversion. It could affect your online reputation and ruin the trust you’ve built with your customers. When i started out as a copywriter, I used to write really long CTAs that filled out an entire line. I felt like a rock star because I didn’t know …

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The Principles of Persuasion: How to increase conversion with Cialdini’s Techniques

On its website, Betfair claims to be the leading online betting exchange in the world. They have a unique system that allows betters to set odds among themselves, removing the need for a bookie to payout the winner. Visual Website Optimizer helped Betfair increase conversion by 7%. They used three principles of persuasion techniques to …

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