If you're asking what is a website copywriter, learn more in this article

What Is Website Copywriting? (Plus Examples of the Best Website Copy)

Would you buy a $2,000 online video that shows you how to whiten your teeth within 24 hours and keep them sparkling for life? You’d probably assume the seller was playing a fast one on you. What if the website featured hundreds of verifiable testimonials from happy customers who attest to the instant results? I’m …

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How to Hire a Professional Website Copywriter in the US

It may seem far-fetched, but when you hire a professional website copywriter, you’re one step closer to achieving your business goals. I recently worked with a client whose website wasn’t converting. Visitors struggled to understand her key offering because it wasn’t clearly outlined. The copywriter who wrote the content for her financial services website was …

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10 Landing Page Copywriting Mistakes That Hurt Conversion

Copywriting mistakes on a landing page don’t just hurt conversion. It could affect your online reputation and ruin the trust you’ve built with your customers. When i started out as a copywriter, I used to write really long CTAs that filled out an entire line. I felt like a rock star because I didn’t know …

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10 Landing Page Examples to Increase Conversion Rate

How do you convince visitors to convert? While multiple elements go into a highly converting landing page, success is usually determined by your landing page goals. The purpose of a landing page is to generate leads by offering a customer a free resource in exchange for their email address. Marketers and website owners use a …

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7 White Hat Link Building Techniques You Should Explore in 2019

White hat link building is one of the most time-consuming aspects of search engine optimisation. Some website owners consider link-building a waste of time and effort. Others, just buy backlinks on Fiverr, “1000 links for $5”. While black hat tactics bring immediate return (a couple of days or weeks), the resulting Google penalty is not …

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A Full-Proof Process to Write a Landing Page Copy That Convert

A Full-Proof Process to Write a Landing Page Copy That Convert

Writing landing page copy is an art. It’s also the science of the mind. The best products in the world won’t hit record sales if you can’t convince your target customers to take action. To write a landing page copy that converts, you must combine the art of writing with the psychology of persuasion. If …

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black markerters calculating content marketing ROI

How to Measure Content Marketing ROI

Data from the Content Marketing Institute shows that most marketers don’t have KPIs for measuring the success of a campaign. However, marketers have to justify the spend for their content marketing efforts; either to a manager, CFO, or a client. While statistics reveal that content marketing works, which specific aspects of content marketing should you …

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