bussiness woman frustrated with white hat link building

7 White Hat Link Building Techniques You Should Explore in 2019

White hat link building is one of the most time-consuming aspects of search engine optimisation. Some website owners consider link-building a waste of time and effort. Others, just buy backlinks on Fiverr, “1000 links for $5”. While black hat tactics bring immediate return (a couple of days or weeks), the resulting Google penalty is not …

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A Full-Proof Process to Write a Landing Page Copy That Convert

A Full-Proof Process to Write a Landing Page Copy That Convert

Writing landing page copy is an art. It’s also the science of the mind. The best products in the world won’t hit record sales if you can’t convince your target customers to take action. To write a landing page copy that converts, you must combine the art of writing with the psychology of persuasion. If …

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black markerters calculating content marketing ROI

How to Measure Content Marketing ROI

Data from the Content Marketing Institute shows that most marketers don’t have KPIs for measuring the success of a campaign. However, marketers have to justify the spend for their content marketing efforts; either to a manager, CFO, or a client. While statistics reveal that content marketing works, which specific aspects of content marketing should you …

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10 Product Description Examples to Inspire Creativity

10 Product Description Examples to Inspire Creativity

What does a compelling product description include? A good product description drives customers through your sales funnels. While most customers are influenced by the product image, a great product copy answers questions. It helps them determine if your product is the right fit. If you’re having trouble writing an e-commerce product description that sells, I’ve …

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Young woman thinking of ideal length of product description

What is the Ideal Length of a Product Description?

Ever read a lengthy product description that left you more confused about what the product does? You probably bounced after 20 seconds of skimming the lengthy description on the page. What is the Ideal Length of a Product Description? Should every product copy have the same word count? Is less always better? Some expert copywriters …

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Mistakes to Avoid When Writing A Product Description Copy

10 Mistakes to Avoid When Writing A Product Description Copy

It’s a hot summer afternoon and you’ve set out to your favourite coffee shop for a cup of watermelon and pineapple smoothie. You arrive at the shop but have a change of mind. You tell the salesperson “Surprise me” He gives you a confused look because it’s his first week. He’s still getting the hang …

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Local SEo for small businesses that want to rank higher

13 Actionable Tips to Improve Local SEO for Small Businesses

The long-term benefit of search engine optimization is the major reason why many website owners choose to focus on Local SEO instead of paid advertising. However, when business revenue dips, search marketing is usually the first to go. Which leads us to the question – is SEO worth it for small businesses? The truth? You …

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