If you're asking what is a website copywriter, learn more in this article

What Is Website Copywriting? (Plus Examples of the Best Website Copy)

Would you buy a $2,000 online video that shows you how to whiten your teeth within 24 hours and keep them sparkling for life? You’d probably assume the seller was playing a fast one on you. What if the website featured hundreds of verifiable testimonials from happy customers who attest to the instant results? I’m …

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How to Hire a Professional Website Copywriter in the US

It may seem far-fetched, but when you hire a professional website copywriter, you’re one step closer to achieving your business goals. I recently worked with a client whose website wasn’t converting. Visitors struggled to understand her key offering because it wasn’t clearly outlined. The copywriter who wrote the content for her financial services website was …

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10 Landing Page Copywriting Mistakes That Hurt Conversion

Copywriting mistakes on a landing page don’t just hurt conversion. It could affect your online reputation and ruin the trust you’ve built with your customers. When i started out as a copywriter, I used to write really long CTAs that filled out an entire line. I felt like a rock star because I didn’t know …

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10 Landing Page Examples to Increase Conversion Rate

How do you convince visitors to convert? While multiple elements go into a highly converting landing page, success is usually determined by your landing page goals. The purpose of a landing page is to generate leads by offering a customer a free resource in exchange for their email address. Marketers and website owners use a …

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bussiness woman frustrated with white hat link building

7 White Hat Link Building Techniques You Should Explore in 2019

White hat link building is one of the most time-consuming aspects of search engine optimisation. Some website owners consider link-building a waste of time and effort. Others, just buy backlinks on Fiverr, “1000 links for $5”. While black hat tactics bring immediate return (a couple of days or weeks), the resulting Google penalty is not …

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How to Measure Content Marketing ROI

Data from the Content Marketing Institute shows that most marketers don’t have KPIs for measuring the success of a campaign. However, marketers have to justify the spend for their content marketing efforts; either to a manager, CFO, or a client. While statistics reveal that content marketing works, which specific aspects of content marketing should you …

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10 Product Description Examples to Inspire Creativity

10 Product Description Examples to Inspire Creativity

What does a compelling product description include? A good product description drives customers through your sales funnels. While most customers are influenced by the product image, a great product copy answers questions. It helps them determine if your product is the right fit. If you’re having trouble writing an e-commerce product description that sells, I’ve …

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