What does a compelling product description include? A good product description drives customers through your sales funnels. While most customers are influenced by the product image, a great product copy answers questions. It helps them determine if your product is the right fit. If you’re having trouble writing an e-commerce product description that sells, I’ve […]
Ever read a lengthy product description that left you more confused about what the product does? You probably bounced after 20 seconds of skimming the lengthy description on the page. What is the Ideal Length of a Product Description? Should every product copy have the same word count? Is less always better? Some expert copywriters […]
It’s a hot summer afternoon and you’ve set out to your favourite coffee shop for a cup of watermelon and pineapple smoothie. You arrive at the shop but have a change of mind. You tell the salesperson “Surprise me” He gives you a confused look because it’s his first week. He’s still getting the hang […]
In the past, a great picture with one or two lines of text would suffice for a product description. Consumers could walk into a store, look at the product and feel it. If you were unsure, you could receive a free sample to test the product before committing to a sale. This was prior to […]
Two weeks ago, I was speaking to my friend on the phone. We talked about small business owners who try to do SEO on their own but end up throwing money down the drain. He narrated a story about a new client who came to him after spending money on paid search without seeing any […]
Sites at the top of Google SERP have a 33% chance of getting clicked. You can’t generate leads without visibility or traffic. If you rely on search engines for traffic, SEO is a priority for you. Sadly, a Google penalty impedes your efforts and prevents you from reaching the top page. Which mistake is hurting […]
SEO is tied to the fabric of the internet. You do it without realising it. It’s more than just choosing keywords and creating content around them. It has evolved into entities, semantics and keywords based on search intent. SEO is everything you do to rank high on search engines. Most people never go beyond […]
We didn’t have auto mechanic shops with tech tools when I was younger. If your car had a problem, the mechanic would check a few parts and speculate. If they fixed one issue and a second fault developed, they speculated again. Today, we’ve got car diagnosis tools that run a full check to access the […]
I made my first attempt to blog in 2011. The goal was to highlight socio-political issues affecting women and young people in Nigeria. I was having fun and enjoying the feedback from my small fan base of 50 readers, mostly in Lagos and Abuja. No, they weren’t strangers. it was friends and families who wanted […]
In 2011, AJ Kohn wrote an article supporting the argument to write for search engines, not humans. He described search engines like a blind 5-year old. They are unable to see colour, gorgeous designs and other aesthetics humans consider when visiting a website. While the goal of a search engine is to emulate human evaluation […]