Two weeks ago, I was speaking to my friend on the phone. We talked about small business owners who try to do SEO on their own but end up throwing money down the drain. He narrated a story about a new client who came to him after spending money on paid search without seeing any […]
Sites at the top of Google SERP have a 33% chance of getting clicked. You can’t generate leads without visibility or traffic. If you rely on search engines for traffic, SEO is a priority for you. Sadly, a Google penalty impedes your efforts and prevents you from reaching the top page. Which mistake is hurting […]
SEO is tied to the fabric of the internet. You do it without realising it. It’s more than just choosing keywords and creating content around them. It has evolved into entities, semantics and keywords based on search intent. SEO is everything you do to rank high on search engines. Most people never go beyond […]
We didn’t have auto mechanic shops with tech tools when I was younger. If your car had a problem, the mechanic would check a few parts and speculate. If they fixed one issue and a second fault developed, they speculated again. Today, we’ve got car diagnosis tools that run a full check to access the […]
I made my first attempt to blog in 2011. The goal was to highlight socio-political issues affecting women and young people in Nigeria. I was having fun and enjoying the feedback from my small fan base of 50 readers, mostly in Lagos and Abuja. No, they weren’t strangers. it was friends and families who wanted […]
In 2011, AJ Kohn wrote an article supporting the argument to write for search engines, not humans. He described search engines like a blind 5-year old. They are unable to see colour, gorgeous designs and other aesthetics humans consider when visiting a website. While the goal of a search engine is to emulate human evaluation […]
You never forget your first love or your first kiss. It was a magical moment when the world faded away. The only thing that mattered was that moment when your heart felt like it would burst and the butterflies in your stomach went haywire. It was perfect. More will come after your first but the […]
Your blog post title gets people to read your content. Think of your blog title as a sales agent selling your content to the world. It’s the first thing people see when they come across your content on social media, email and search engines. Without a good headline, no one will read your blog post. […]
Here’s a question I get from local business owners when pitching my blog writing services to them. “Do I really need a blog when I have a website?” The consensus amongst most business owners is that a website is enough to propel their business to digital success. The truth is you’ve only done the barest […]
People often ask me how they can get blogging inspiration or blog posts ideas. Whether you are a new or experienced blogger, creating content on a schedule is crucial to blogging success. I get ideas in the weirdest places. Sometimes it’s while I am out on a run, eating breakfast, watching a TV show or […]